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Founder of HSM, Julie Bacon (yep, you can call her Bacon) is an experienced, data-driven marketing creative who has found her niche in the outdoor and wellness industries. Hot Skillet Media is focused on making impactful change and working with eco-conscious brands. Julie is known for the enthusiasm with which she dives into projects and her keen attention to detail. After three years at a boutique agency in Asheville, NC, managing a myriad of small to medium size brands, Julie launched HSM in 2019 so that she could choose clients that aligned with her values. She prides herself on being an integral part of any team she joins.


You'll find Julie floating between Truckee, CA and Asheville, NC. An avid yogi, mountain biker, kayaker, skier, and fly fisherwoman, Julie lives and breathes the outdoors. She's an expert in full-spectrum digital marketing and brand management. You can read more about what HSM has to offer here.

HSM donates 1% of profits each month to a different organization that advocates for intersectional environmentalism to lift up both people and our planet.

HSM Partners
Past Collaborations 
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